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Coaching and practice

Their new closers practise against the exact deals they lost last month.

Northline Sales runs closing for high-ticket offers, and hires constantly. Cosella turns every lost call into practice, every live call into a lesson, and every slipping call into a rescue.

Tom Achebe
Tom AchebeHead of Sales, Northline Sales
  • 5 weeks

    to full speed for a new closer, down from 16

  • $96K

    saved by live rescues in one quarter

  • 3 points

    between new hires and the top closer, down from 12

Before Cosella

Every new closer took about four months to close their first big deal. Managers listened to recordings at night, and coaching was whatever they had time for. When a call went wrong, nobody knew until it was over.

What changed

Three things changed

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  1. 01

    Every call, reviewed for you

    Cosella scores each call: who did the talking, the objections, how each one was handled, and what to try next time. Managers coach from the scorecard, not from memory.

  2. 02

    Practice against real losses

    Every lost call becomes a Ghost: a practice prospect with the same objections. New closers practise against last month’s real deals before they meet a real buyer.

  3. 03

    Rescue the call while it’s live

    When a call starts slipping, the manager sees it on the Rescue board, and can listen, whisper to the closer, or join.

Results, in one quarter

MeasureBeforeAfter
Time for a new closer to reach full speed 16 weeks 5 weeks
Practice calls in the first month None 120
Deals saved by live rescues Not tracked $96K
Close-rate gap, new hires vs top closer 12 points 3 points

5 weeksto full speed for a new closer, down from 16

“Our new closers practise against the exact deals we lost last month. By the time they’re on a real call, they’ve already heard every objection, and if it still goes sideways, I can step in live.”
Tom Achebe · Head of Sales, Northline Sales

How long does it take your new closers to sell like your best?

Book a call, and we’ll show you how to cut it.

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