Sales AI
“Send me the link” used to be where deals died. Now it’s where they pay.
Meridian’s reps take payment on the call, watch the buyer open the link and enter their card, and handle hesitation while they’re still talking. And their average closers now sell like their best.
- 46%
of deals paid before the call ended, up from 18%
- 40%
fewer deals lost to “let me think about it”
- 1.4×
gap between best and average closers, down from 3×
Before Cosella
When a buyer said “send me the link”, the rep emailed it after the call. Then the buyer went quiet. Some paid days later. Many never did.
On the call itself, “let me think about it” ended most close attempts. And two closers brought in 60% of the revenue, because they knew what to say. Everyone else was guessing.
- 01
Payment on the call
When the buyer says yes, the rep sends a link to pay in full or a payment plan, by text and email, from the Cosella app. Then they watch it happen: link opened, card going in, paid. If the buyer stops at the card, the rep sees it and asks why, right there.
- 02
The right answer, in the moment
Cosella listens to the call, spots objections as they come up, and suggests what to say, from the answers Meridian’s best closers use. “Let me think about it” gets a real answer instead of a follow-up email.
- 03
A plan for every call
Each lead gets a call plan with the objections they’re likely to raise. The rep shapes it before the call and sees it during.
Results, in one quarter
| Measure | Before | After |
|---|---|---|
| Deals paid before the call ended | 18% | 46% |
| Deals lost to “let me think about it” | Baseline | Down 40% |
| Close rate, whole team | 17% | 26% |
| Revenue gap, best vs average closer | 3× | 1.4× |
| Revenue from the top two closers | 60% | 34% |
46%of deals paid before the call ended, up from 18%
“The moment they say “send me the link”, the AI sends it, and we watch them open it and pay. If they hesitate, we’re still on the call. And my average closers now sound like my best ones. Everybody performs. No excuses.”
How many deals die between “yes” and the payment?
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